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Annals of Behavioral Medicine 17(Supplement)

Three PMTA applications were for the Heatsticktwo of which were for menthol flavored heatsticksand one PMTA application was for the Holder and Charger

In an accompanying comment, Matthew Steliga and Carolyn Drewsler observe that although in most places more men than women are smokers, more men than women quit smoking and "in some societies the number of female smokers is rising." Further, they note, "the tobacco industry views women as its growth market." They conclude that "targeting of both sexes is imperative for smoking prevention and cessation on a global, national, and individual basis." Here is the press release from the Lancet: The increased risk of developing coronary heart disease conferred by smoking is 25% higher for women compared with men An Article published Online First by The Lancet shows that the increased risk of developing coronary heart disease conferred by smoking is 25% higher for women compared with men

Anderson SJ, Glantz SA, Ling PM: Emotions for sale: cigarette advertising and womens psychosocial needs