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Lacking alternative means of communication in a situation where traditional advertising is illegal, the design of cigarette packs have gained importance and become one of the central factors in the promotion of tobacco products [11, 12] functioning to attract customers, create ideas about user characteristics [13], and foster brand loyalty [1214]

The documents reveal the complete opposite to be true

"Philip Morris Int'l to Sell Marlboro HeatSticks"

In addition, starting later this year, smoking information will be included as part of our ratings on the Netflix service so our members can make informed choices about what they watch. The jury is out on this one for Stranger Things, surely Hoppers smoking was character-defining in a way